How to make profit in a drinks-based business?

PROBLEM:

TAKEAWAY DRINKS STAND = CHEAPER COST OF RENTAL & LABOUR = LOWER PRICE OF COFFEE

SOLUTION:

LOWER PRICE OF COFFEE = ADD-ON A RELIABLE ITEM TO MENU = HIGHER AVERAGE SPENDING PER CUSTOMER

EXAMPLE:

$5 COFFEE + $1 ICE + $8 SANDWICH (HIGHER MATERIAL COST BUT STILL CATCHING PROFITS)

Alternatively, and quite importantly:

if you have a food-based business, use drinks to upsell your mains. When focusing on food, drinks are often overlooked by businesses.

A whole is made up by the sum of its parts. Complete the meal.

MOST IMPORTANTLY:

HAVE A GOOD VARIETY AND QUALITY OF FOODS FOR RETURNING CUSTOMERS.